Nail the B.Y.T.C.H is more than just a novelty nail polish line. We would like to think of it as our own little movement. There are so many ways of labeling ourselves in today’s society. Some labels are frowned upon and some are empowering. We are definitely all about empowerment and positivity. Nail the B.Y.T.C.H wants our consumer to Be Your True Creative Heroine. This allows us to take a hard look at the label of being a bitch and the negative connotations thrown out so freely and extract its venom. Fashion, cosmetics and even music help us define who we are in the world down to the smallest of details. Why not the color of our nails? Nail polish, nail art and design have always been an important part of any fashion trend. This is why we are supplying the perfect instrument for Being Your True Creative Heroine without being offensive. Hummm…We are some clever little Bytches aren’t we! Choose from our palette of nail lacquer that grants you an opportunity to be bold and true to your inner heroine. You decide which B.Y.T.C.H to use as your mode of self expression.
All swatches below are two coats and no top coat unless I specify otherwise. Lets take a look at what I have to share with you today :)
Cup My Cakes is a very bright (almost neon) peach creme. Application was a piece of cake (very bad pun LOL) because of the amazing formula. I thought it would be a streaky nightmare after the first coat, but it was completely opaque at two and leveled out perfectly.
Fruity Cutie Butte is a lovely lavender creme. FCB is how the baby would look of Essie's Play Date and OPI's Rumples Wiggin', that's how I would describe this particular shade of purple. Formula and application for this baby is the same as CMC with two easy coats and a great formula. I just can't get over the shine with no tc!
Pretty Slick Bytch is a very pretty bright tangerine orange with silver micro shimmer. Application on this one was not so good, as are with most frosts. PSB was an absolute streaky mess, and took three coats to look somewhat decent. I've never painted so slow and carefully in my life, and there are still some brush strokes! Dry time was on the slower side than the cremes, even with fast drying top coat that I added in hopes of minimizing the appearance of streaks (fail). I don't like this one for my skin tone, so its definitely my least favorite out of the bunch.
Jennifer Smith and Lanaia Edwards founded Tru Duo LLC, makers of Nail the B.Y.T.C.H. in October 2010. They are cousins from Chicago who always dreamed of owning their own business and finally saw it into reality. Collectively, with over 10 years experience in the Beauty Industry, their passion ignited them to launch this daring line of nail lacquers. Nail the B.Y.T.C.H is about being Bold…Expressive…Being Your True Creative Heroine! This brand will feature exuberant, bold colors and names that appeal to the edgy, everyday consumer who wants to be their own fashionista. These two women weren’t afraid to be brave, forward and a tad controversial. If you were to consider either of them a Bytch, well it will be on their terms. That’s the Motto.
Nail the Bytch polishes can be purchased directly the Nail the B.y.t.c.h. website for $6 each.
Like Nail the B.y.t.c.h on Facebook
Follow Nail the B.y.t.c.h on Twitter
What do you think of the first 3 lovely shades I'm sharing? I like all 3 colors even thought I think PSB doesn't go well with my skin tone. I can't wait to see what Jennifer and Lanaia come up with for their summer collection. Thanks for stopping by :o)
**Products Sent For Review**